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Why should you go multi-channel?

The competition inside the e-commerce world is gigantic. You face challenges every day and you must diversify your ways in order to improve your incomes. So today, we thought of giving you a few reasons to sell on different platforms.

Let’s talk about 5 reasons to go multi-channel today:

1 - First reason is the most obvious one: you will sell more. Once you put out your products in different catalogs and channels, your probability of success grows. When you vary all the places you are showing up, you take the risk aside instead of concentrating your business in just one place. Meaning: you minimize the responsibility that a business with one store only holds.

2 - Targeting is also a very important topic to talk about. If you are a manufacturer, you are probably selling on Etsy by now. Take a little time to think about who would want to buy your products, where it could have more appeal and which channels would help you display your items in an assertive way.

3 - Fixed costs are already there, right? It doesn’t matter if you are selling in one or multiple stores, you would always have those costs every month. Since you are already paying for a warehouse/3PL, use these spaces and costs to store these very same items just to have them showing elsewhere. Why don’t you start listing today? You really don’t need to start big. Choose one marketplace and try to list your top sellers today.

4 - Make your brand stronger. Selling on multiple platforms not only helps you grow and get more customers, but it is also a marketing strategy. Stagnation is a real problem in small businesses. Don’t get too comfortable with your average sales and don’t trust the market too much. E-commerce is a place to be bold and take chances, otherwise you can get outshined by your competitors.

5 - Flexibility to your customers. They can choose the best offer on the pricing, shipping and even choose the channel they trust more. If you are everywhere, they can still buy from you and find you easily. Each channel holds its own rules, commissions and identity. Online buyers are looking for a better environment and they must choose where to spend their money. It is a fair thing to do, keeping the final decision to their hands.

4Psite is a multi-channel, cloud based system with features such as purchase management, manual orders module, shipping and more. To discover all about 4Psite, visit our page.

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Photo: Mike Petrucci/Unsplash

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