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Three advices to optimize your Holiday sales

The most exciting and important part of the year for ecommerce sellers is coming! It's time to shake up your operations and analyze if you are truly ready for the end of the year. With so many dates coming up, it is important to establish a few strategies to strive to make a better profit and also, to satisfy your customers. As we all know a happy customer is a returning customer.

In 4Psite, we thought about this particular time of the year and decided to share three steps that we find imperative to apply from now on. Our internal talk led to the following:

When Mariah says it's time: IT IS TIME!

1- Good time management makes happy teams

4P believes in managing time by centralizing and automating the daily processes that makes the whole picture easier..

At this time of the year, the focus is the essentials. So, if you are using our system right now, you know you can rely on automation so you can focus on what's really necessary.

They say time is money, right?

2 - Poor time management creates stress and headaches

Through the period from November to December, it's normal to receive requests of returns, refunds and exchanges.

When trying to make these processes stress-free to the customer and to the seller, it's absolutely imperative to focus on efficiency.

4Psite is not just focusing on improvements of the system itself but we are also very serious about connecting and communicating with our customers. So we are sharing this golden advice with you: though the end of September and beginning of October, you should already have everything ready to roll. Planning is the way to go right now: don't lose any more time. Sit down and share your experiences as a team and define the points that you need to give more attention to.

3 - Get ready for the reverse logistics

By setting smart goals that are specific, measurable, achievable, relevant and time-oriented, you will get a better internal experience when you receive the common tasks for this time of the year. Returns, refunds and reverse logistics requests are common to arise at this part of the year. Be prepared to make it as smooth as possible to your internal team and to your final customer. This can be very stressful to do, unless you already have automation through your order management system. 4Psite provides the full experience, from pulling the order to the eventual return and inventory correction. This process needs to be efficient and satisfying in both ways, so make sure that you got it all!

After learning our thoughts, do you feel like your e-commerce business is ready to get the most of the Holiday season? Do you feel like sharing your own thoughts with us? Comment on our instagram page, we'd love to hear back from you!


4Psite is a multi-channel, cloud-based system with features such as inventory management, purchase management, manual orders module, shipping and much more. To discover all about 4Psite, visit our page.

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Photo: AI generated by WIX


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