Wish, is an online e-commerce platform since 2013 that facilitates transactions between sellers and buyers. It was founded in 2010 and began as an app where users would create wish lists. Wish is operated by ContextLogic Inc. based in San Francisco, U.S. The platform allows sellers to list their products on Wish and sell directly to consumers. Wish acts as an intermediary handling payments but does not stock the products themselves or manage returns.